Why Do Subaru’s Hold Their Value So Well?

June 17th, 2021 by

When purchasing a car, it’s important to consider how the vehicle’s worth will depreciate once it leaves the car lot. If the time comes that you may need to sell or trade-in your vehicle down the road, you will surely want to get back as much money as possible from the original purchase price. Subaru has demonstrated that its automobiles hold their value quite well and are a good choice for drivers concerned with getting a fair return on their vehicles. Let’s take a closer look at what gives Subaru value and makes it a sought-after brand in the auto industry.

Quality and High Demand

The Subaru brand generally appeals to drivers seeking a drivetrain engine, off-road capabilities, and affordability in the sports car and SUV market. Another valuable factor behind the large Subaru following is the longevity of its cars. According to Experian, 96% of Subaru vehicles sold in the last 10 years are still on the road, a statistic that clearly showcases Subaru’s quality.

According to Kelley Blue Book, the benefits that give Subaru vehicles their great value include all-wheel drive, reliability, fuel efficiency, safety features, and affordable starting prices. Additionally, higher resale value is also guided by a low maintenance cost, which Subaru can proudly boast.

Another driving force behind the brand’s value is its high demand, which is a result of the current state of the automobile market. With not many vehicles being produced and with more buyers around than available inventory, the price tag of used Subarus has increased. Don’t be surprised to find a 2017 used model priced very closely with one from 2021.

EyeSight Safety System

With a reputation of being one of the safest auto brands in the market, the Subaru brand is valued for having earned the trust of drivers because of its many safety features. A pioneer in safety technology, Subaru debuted its groundbreaking EyeSight Safety System in 2008, which has constantly evolved over the course of the last 20 years and stimulated the appearance of similar safety systems from other automakers.

Using a computerized system guided by two-color cameras, which constantly scan the road for the unexpected, EyeSight technology is able to reduce rear-end crashes with injuries by a rate of up to 85%. This system includes adaptive cruise control, lane keep assist with sway warning, pre-collision braking, and pre-collision throttle management. In addition to these features, some Subaru models come with the newly released DriverFocus Distraction Mitigation System, which helps detect drowsy or distracted driving. Using an onboard camera and facial recognition software that detects the position of your eyes, Subaru DriverFocus delivers visual and auditory alerts that will bring your attention back to the road.

To underscore just how Subaru safety is valued, the Insurance Institute for Highway Safety has given more IIHS Top Safety Pick+ awards than to any other competitor as of April 2021. The peace of mind provided by Subaru’s advanced safety features is an integral part of why the brand’s vehicles maintain their value.

Impressive Accolades

To illustrate just how well Subaru quality is appreciated in the world of cars, the Japanese automaker took top prizes in Kelley Blue Book’s Best Resale Value Awards in 2020 and 2021. These awards rank vehicles based on their projected retained value in the span of the first five years of ownership, during which depreciation becomes the main factor in terms of vehicle expenses. Keep in mind that the average vehicle will retain about 37% of its original value after five years, but those vehicles on KBB’s Top 10 list will be worth an average of 51% with respect to the purchase price.

In 2020, the Crosstrek, Outback, and Forester won in their respective categories for various SUV styles, while the Impreza and Legacy got top car honors. The following year, Subaru managed to keep pressure on its competitors by retaining resale value rankings in the SUV category, as once again the Crosstrek, Outback, and Forester models managed to keep their No. 1 position. However, the Impreza was the sole representative for the best Subaru car in 2021.

Subaru quality has been resonating in the auto industry with plenty of other awards. This year alone, Kelley Blue Book gave Subaru the title of the Best Overall Brand among non-luxury models, which it has now won a total of four times, Best Performance Brand (awarded a fifth time), and Most Trusted Brand (for seven consecutive years).

If the above were not enough, ALG, a company that is the industry benchmark on future residual values of vehicles and depreciation data, awarded Subaru the Top Mainstream Brand for Residual Value for the years of 2016-2019 and 2021. According to ALG, Subaru vehicles hold their value better than any other brand in the market.

2021 Models With the Best Resale Value

Now that you have seen what is behind Subaru’s value and quality, here’s a look at the latest popular Subaru vehicles:

  • 2021 Subaru Crosstrek: Versatile, safe, and efficient, this rugged version of the Subaru Impreza hatchback boasts the best resale value in the category of subcompact SUVs, retaining a value of 50.4% after five years of ownership.
  • 2021 Subaru Forester: The top honors for the best resale value of compact SUVs goes to the Forester, which would fetch you 45% of the original purchase price after five years. Practical, rugged, and safe, the Forester has a following among families, outdoor enthusiasts, and dog lovers alike.
  • 2021 Subaru Impreza: This compact car comes standard with all-wheel drive, edging out competitors in a bid to give you the edge of driving in foul weather and unfavorable conditions. The Impreza’s projected resale value after five years comes in at 43.1%.
  • 2021 Subaru Outback: The award for the best two-row midsize SUV resale value goes to the adventure-ready Outback. Complete with a 2.5-liter engine, 8.7 inches of ground clearance, and the DriverFocus monitoring system, this solid, safe, and appealing crossover SUV will give you a return of 41.3% after five years of ownership.

No matter which Subaru vehicle you choose for your daily commute or adventures, you can be sure that it will have an edge over the competition in terms of resale value. The Subaru brand brings quality, reliability, and the highest emphasis on safety in the auto industry to its many models, helping you secure a high return down the road. If you have any further questions, feel free to get in touch with Hiley Subaru of Fort Worth and our staff will be glad to show you the value and quality behind the Subaru name.